The Founding 50

50 clinicians across the U.S. get M-Powered free for a year.

Stop rebuilding the same HEP every visit. Start from protocols other clinicians already built — and add yours to what everyone else starts from.

The problem

You build the same HEP multiple times a day. You watch patients skip exercises you know work. You spend 5 minutes at the end of every visit assembling something you already assembled last week for a different patient with the same issue.

And the best programs you've ever written — the shoulder progression you've refined over 200 patients, the return-to-run ladder that actually holds up — live in your head, or in a folder nobody else will ever open.

Every other HEP tool is software you use alone. M-Powered is clinicians building together.

Borrow from the best.

Your library isn't a stock video catalog a company filmed years ago. It's progressive protocols built by practicing clinicians, filmed properly, day 1 to return-to-activity. Theirs grew when they shipped it. Ours grew this morning.

Bring what you know.

The progression you've spent a career refining becomes the thing another clinician starts from on a Tuesday afternoon — and theirs becomes yours. Everybody brings a dish. Everybody eats better than they would have alone.

Own it — and, next year, earn from it.

Your programs stay your IP. We will never sell or license them. When the marketplace opens in early 2027 you'll be able to sell them yourself and keep 90%, and patients searching for care get routed to the clinicians already on the platform.

Your patient's program shouldn't come from an app. It should come from a community of licensed clinicians.

What a Founding Clinician gets

For the first 50 U.S. clinicians who apply and are accepted:

The shared library, from day one. Every protocol the other 49 build is something you can start from — and yours is what they start from.
Zero cost for the first 12 months. No card required to start.
A numbered seat. Your profile carries a permanent "Founding Clinician — Seat [X] of 50" badge. Seats are numbered in order of acceptance.
A private channel with the other 49 — plus a direct line to the founder for feature requests.
$19/month for life after the free year. Standard price is $29/month; you stay at $19 for as long as your subscription is active.
First access to the marketplace when it opens in early 2027 — publish to the public, keep 90% of every sale.

What we're asking in return

The Founding 50 aren't just early users — you're Founding Clinicians. A shared library only works if people actually bring something to it. In exchange for the year free and the lifetime rate, we ask four things:

Use M-Powered with at least 5 real patients in your first 2 weeks.
Share your top 10 most-prescribed exercises so we can prioritize filming them for the shared library.
Complete a 3-minute feedback survey each month during the first 6 months.
Refer 3 licensed clinicians you'd vouch for by the end of month 3.

FAQ

When does onboarding start?

We onboard Founding Clinicians in waves this fall — as soon as your cohort's exercises are filmed and ready. We're finishing the full library first on purpose: when you start, you get a complete, polished platform, not a half-built one. Accepted applicants get a personal start date and a 20-minute 1:1 call with Rob to build your first patient's program live.

What does "shared library" actually mean? Do I lose control of my programs?

No. You choose what you contribute. Anything you share stays credited to you and stays your IP — we will never sell or license it. What you keep private stays private. The library is a potluck, not a buffet we're taking from you.

Do I have to be in California?

No. We're selecting the Founding 50 from across the U.S. — California is our home base, but great clinicians aren't limited to one state. A portion of seats is reserved for clinician-creators who already have an audience or an exercise library of their own.

What if I don't like it?

You cancel anytime. No card on file for the first 12 months — you literally can't be charged during the free year. If you cancel before month 12, you owe nothing.

Is my patient data safe?

Yes. M-Powered is HIPAA-compliant infrastructure, and every paid plan gets a signed BAA. PHI is encrypted in transit and at rest.

How is this different from MedBridge or Physitrack?

Two things. Your SOAP note drives the next phase of the program — nobody else does that. And their library is whatever the company filmed years ago; ours is built by the clinicians using it, and it grew this morning.

M-Powered is built by Dr. Rob Willhite — a practicing sports medicine chiropractor tired of watching great clinicians rebuild the same HEP every visit and getting paid for none of the work between them. If you're accepted as a Founding Clinician, you'll have his direct line.